Lynda - International Marketing Fundamentals
File List
- 06. Options for Global Expansion/06_03-Licensing or franchising.mp4 34.4 MB
- 08. MarketingMix Considerations/08_05-Promotional methods.mp4 33.9 MB
- 08. MarketingMix Considerations/08_01-The 4Ps of marketing.mp4 33.3 MB
- 06. Options for Global Expansion/06_04-Joint ventures.mp4 33.2 MB
- 02. The Importance of International Marketing/02_02-The impact of protectionism on international marketing.mp4 31.9 MB
- 06. Options for Global Expansion/06_05-Direct investment.mp4 30.7 MB
- 03. Strategic Considerations for Your Company/03_04-Options for global expansion.mp4 29.8 MB
- 08. MarketingMix Considerations/08_02-Product modifications . . . dont forget the packaging.mp4 28.7 MB
- 08. MarketingMix Considerations/08_03-Pricing considerations . . . the impact of currency fluctuations.mp4 28.5 MB
- 02. The Importance of International Marketing/02_03-The rise of the global consumer.mp4 28.4 MB
- 08. MarketingMix Considerations/08_04-Distribution issues.mp4 27.9 MB
- 07. Resources to Help Gather Information and Make Decisions/07_03-Industry trade groups.mp4 27.8 MB
- 06. Options for Global Expansion/06_01-Balancing risk and expense vs. control and reward.mp4 27.0 MB
- 04. Assessing Markets Outside Your Home Country/04_03-S is for social.mp4 26.8 MB
- 06. Options for Global Expansion/06_02-Exporting.mp4 25.6 MB
- 07. Resources to Help Gather Information and Make Decisions/07_04-Rating systems to help with decision making.mp4 25.4 MB
- 06. Options for Global Expansion/06_06-Timing considerations . . . do you need to be first.mp4 25.2 MB
- 02. The Importance of International Marketing/02_01-The growing global economy.mp4 24.8 MB
- 05. MarketDevelopment and ProductDevelopment Decisions/05_01-Product adaptation and development.mp4 22.8 MB
- 03. Strategic Considerations for Your Company/03_03-Learning about customers in foreign markets.mp4 22.8 MB
- 03. Strategic Considerations for Your Company/03_01-The importance of your companys culture and values.mp4 22.5 MB
- 08. MarketingMix Considerations/08_06-Translation and back translation.mp4 22.1 MB
- 05. MarketDevelopment and ProductDevelopment Decisions/05_03-Diversification.mp4 22.0 MB
- 07. Resources to Help Gather Information and Make Decisions/07_01-US Government departments and divisions.mp4 21.4 MB
- 02. The Importance of International Marketing/02_04-The shifting global marketplace.mp4 21.4 MB
- 04. Assessing Markets Outside Your Home Country/04_01-The PESTCL framework P is for political.mp4 21.0 MB
- 03. Strategic Considerations for Your Company/03_02-Thinking of foreign markets like portfolio options.mp4 20.8 MB
- 05. MarketDevelopment and ProductDevelopment Decisions/05_02-Market development.mp4 20.4 MB
- 04. Assessing Markets Outside Your Home Country/04_05-C is for competitive.mp4 19.2 MB
- 04. Assessing Markets Outside Your Home Country/04_06-L is for legal.mp4 18.0 MB
- 07. Resources to Help Gather Information and Make Decisions/07_02-World Bank and CIA.gov websites.mp4 17.6 MB
- 04. Assessing Markets Outside Your Home Country/04_04-T is for technological.mp4 17.5 MB
- 04. Assessing Markets Outside Your Home Country/04_02-E is for economic.mp4 16.2 MB
- 09. Conclusion/09_01-Wrapping up.mp4 13.2 MB
- 01. Introduction/01_02-What you should know before watching this course.mp4 12.8 MB
- 01. Introduction/01_01-Welcome.mp4 9.8 MB
- Exercice Files/Ex_Files_International_Marketing_Fund.zip 1.8 KB
- Please seed.txt 374 bytes
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