B2B Marketing Strategy Playbook
File List
- 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts 191.3 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4 150.0 MB
- 03 Ideal Customer Profile/How to create a B2B ideal customer profile.ts 97.9 MB
- 05 THE BUYER’S JOURNEY/How to map out the buying process - Full.ts 73.5 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4 68.9 MB
- 01 Full Funnel Strategy/ROI Taxes/ROI taxes - Full-Funnel B2B Marketing Academy.mp4 68.3 MB
- 03 Ideal Customer Profile/How to create a B2B ideal customer profile - part 2.ts 66.6 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Positioning strategies - Full-Funnel B2B Marketing.ts 59.1 MB
- 01 Full Funnel Strategy/Define a clear goal/Define a clear goal - Full-Funnel B2B Marketing Academy.mp4 58.6 MB
- 01 Full Funnel Strategy/The Boiler Room Strategy/The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4 56.9 MB
- 07 MARKETING PLANNING/How to launch new programs and complex campaigns - Full-Funnel.ts 55.6 MB
- 07 MARKETING PLANNING/How to create a great marketing plan - Full-Funnel.ts 53.9 MB
- 02 Market Segmentation/How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts 49.8 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers/Develop the Unique Value Proposition (UVP).ts 44.9 MB
- 05 THE BUYER’S JOURNEY/The harsh truth about the B2B buying process - Full.ts 38.1 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.ts 37.2 MB
- 09 MARKETING STRATEGY PRESENTATION/Marketing strategy presentation and template - Full-Funnel.ts 36.1 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/4. Analyzing competitors messaging & positioning/Analyzing competitors messaging & positioning.ts 35.3 MB
- 05 THE BUYER’S JOURNEY/How to identify channels for marketing and prospecting - Full-Funnel.ts 34.7 MB
- Bonus/A skillset of modern B2B marketer/A skillset of modern B2B marketer - Full-Funnel.ts 34.1 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Implementing your positioning and UVP - Full.ts 30.1 MB
- 08 B2B MARKETING REPORT AND DASHBOARD/Core marketing report and dashboard - Full-Funnel.ts 29.8 MB
- 02 Market Segmentation/Adding non-standard criteria for more efficient market segmentation(1).ts 29.2 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/3. Other differentiation approaches/Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts 27.4 MB
- 07 MARKETING PLANNING/Define the growth areas with the sales pipeline velocity calculator.ts 26.4 MB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4 25.9 MB
- 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/3. Develop a marketing and sales process based on the buyer journey/Develop a marketing and sales process based on the buyer journey.ts 23.7 MB
- 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/1. Developing a map of informational needs/Developing a map of informational needs - Full-Funnel.ts 23.2 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/6. How to validate your UVP/How to validate your UVP - Full.ts 19.6 MB
- 02 Market Segmentation/Analyze your existing customer database - Full-Funnel B2B Marketing.ts 14.7 MB
- 10 NEXT STEPS & FULL-FUNNEL ACADEMY/What’s next- - Full-Funnel.ts 14.2 MB
- 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/2. The content audit/The content audit - Full-Funnel.ts 13.0 MB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/About Us Template.pdf 281.0 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Market segmentation - overview of the process and preparation.pdf 245.5 KB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/SaaS Landing Page Cheatsheet.pdf 101.6 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/SaaS marketing plan.xlsx 72.7 KB
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Home page (B2B service-based) Ex. 1.pdf 41.5 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing channels and tools.xlsx 37.0 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan template.xlsx 6.1 KB
- Read Me.txt 759 bytes
- 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Read Me.txt 759 bytes
- 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Read Me.txt 759 bytes
- 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Read Me.txt 759 bytes
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Make a copy (google sheet).txt 140 bytes
- Discord Community.url 116 bytes
- 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Discord Community.url 116 bytes
- 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Pimpmymoney.net.url 116 bytes
- Pimpmymoney.net.url 116 bytes
- 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Discord Community.url 116 bytes
- 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Pimpmymoney.net.url 116 bytes
- 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Discord Community.url 116 bytes
- 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Pimpmymoney.net.url 116 bytes
- 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/How To Differentiate Your Brand in The Sea of Sameness.txt 113 bytes
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan for B2B service-based company.pdf 0 bytes
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